Fancy Pants vs. Biker Chic vs. Old West

A client asked me to work on some leather labels – oh so fun. I love tangible art! He asked me to take his current logo and either update it or create something around it that was fancy/biker/western within the established oval. I enjoyed this one a lot. :)   So here’s what I came up with during Round I. (And yes, it is marginally terrifying to show the world my proofs.)


Click to see more bigger-er.

PS: Check out his product. Super cool!